Since its first year, Freshpaint Art Fair has supported artistic activity for the community – in an effort to raise awareness, break stigmas, and narrow social gaps.
The Secret Postcard project is Freshpaint’s flagship social project. It offers for sale original postcard-size artworks by renowned artists and designers, as well as young artists and students. All of the postcards can be purchased at the fair or online, offered at a uniform price of 190 ILS each, and presented anonymously – only after the purchase can the buyers discover the identity of the artist behind the work they have chosen.
Over the past 12 years, the Secret Postcard project has sold over 10,000 original postcards and has raised over 1,800,000 ILS for various social causes.
This year, we continue our collaboration with Arison Campus of the Arts – School of the Arts, Tel Aviv. All proceeds from the project will be dedicated to the continuity of the art studies in the school, and to providing support for the school’s students arriving from disadvantaged backgrounds, allowing them to realize their unique talents, in a contribution to a true narrowing of social gaps.
This year you can find postcards by: Addam Yekutieli, Tsibi Geva, Zoya Cherkassky, Shahar Marcus, Yael Frank, Hadas satt, Diana Kogan, Vered Aharonovitch, Keren Shpilsher, Shai Yehezkelli, Nirit Takele, as well as David Broza, Nili Lotan, Asi Levi, Gali Atari, Pnina Brick (Sexta), Dana Ivgy and more.
All of the postcards are offered for sale on the Secret Postcard website: secretpostcard.freshpaint.co.il
Alongside the Secret Postcard Project, Freshpaint 2021 will feature two community art projects: