Since its first year, Freshpaint Art Fair has supported artistic activity for the community – in an effort to raise awareness, break stigmas, and narrow social gaps.
The Secret Postcard project is Freshpaint’s flagship social project. It offers almost 2,000 original postcard-size artworks by renowned artists and designers, as well as young artists, for sale. All the postcards are offered for a uniform price of 190 ILS each, and anonymously. Only after the purchase can the buyers discover the identity of the artist behind the work they have chosen.
This year the project was held in collaboration with Umm Culture – the home of the Western Negev artists, whose activities connect men and women in order to build and strengthen communities through experimentation and multidisciplinary artistic creation. All proceeds from the project were donated to the association for establishing and operating “Open Studios”: educational-community creative spaces, managed by local artists, which will be established around the Western Negev for its residents, adults and children alike, using a variety of materials and professional equipment.
Over the past 12 years, the Secret Postcard project has sold over 12,000 original postcards and has raised over 2,000,000 ILS for various social causes.